Samsung Kitchen Table
How to cool-up the introduction of the new Samsung Food Showcase Refrigerator? That's the challenge. Our answer was a mind-blowing pop-up event starring Dutch gourmet mastermind, Ron Blaauw.
A complete restaurant appeared somewhere along the river IJ in Amsterdam for three days. This is where Ron showed his skills at the Samsung’s Kitchen Table using the new state of the art fridge. VIP guests, foodies, press and relations were invited to enjoy. Ron Blaauw and the Food Showcase Refrigerator starred in an outdoor advertising and in-store media.
Pretty cool for a fridge.